Joe Lapke

Joe Lapke is a New York City based designer from Southbury, Connecticut. He was looking for a brand refresh, a makeover for his personal brand.

PROJECT DATE: 2015

LINK: www.joelapkedesign.com

INDUSTRY: Design

CAPABILITIES: Brand & Identity Design | Brand Strategy | Brand Management | Web Design & Development

PROBLEM STATEMENT: 

To design the new brand, identity, logo and it's applications for the designer.

OBJECTIVES:

Design and development of website (responsive web design: display of website as it exists and on all mobile devices.)

Image retouching and restoration. 

Design of stationary system.

RESULT:

I focused on capturing the client's personality and professional essence in order to develop a brand that could speak for itself. A brand that could last over the years, represent his taste and portray his design style. For the website I worked closely with client curating the images and designing the layout in a way that it is user friendly and dynamic to navigate while having a lot of content that it was important for him as a designer with a successful career to have.