Yliana Yepez

Yliana Yepez is a luxury handbag and small leather goods brand that sells worldwide. Yliana Yepez designs her collection of accessories for a modern fashion forward woman. This woman is an international traveler, adventurous, sophisticated, curious, always on the look for something out of the ordinary, exotic and unique.

PROJECTS DATES: 2012 & 2018

Link: www.ylianayepez.com

INDUSTRY: Fashion

CAPABILITIES: Brand & Identity Design | Brand Strategy | Brand Management

PROBLEM STATEMENT: 

To design the new brand identity and its applications for the new company.

OBJECTIVES:

Design the look & feel for the website.

To carry the brand through to social media platforms: Design custom skins, favicons & avatars for the following: Instagram, Youtube, Facebook, GooglePlus, LinkedIn, Pinterest, Tumblr & Twitter.

Design stationary system and templates for presentations and promotional material, both digital and printed.

RESULT:

Working closely with the client, I worked to visually convey Yliana Yepez vision and design style. I decided to work with the double Y as the main graphic element to portray dynamism, symmetry and sophistication.