BRAND IDENTITY & BRAND APPLICATIONS
B1Z is a private equity fund
Year: 2022 - 2023
Industry: Private Equity Fund
Scope: Built the brand identity and digital experience for B1Z, a new private equity fund built around a digital-first approach to investing and financial services across the Americas. Working collaboratively as a contract designer with a multidisciplinary design team representing NDG, the project included brand strategy, naming development, competitive research, positioning, and the creation of a scalable visual identity.
I was particularly responsible for translating the strategy into the B1Z brand identity and visual system, developing a distinctive and cohesive brand language designed to communicate trust, innovation, financial expertise, and growth across digital and physical touch-points. The work extended into web design, digital experiences, and a comprehensive suite of brand applications.
Role: Brand Strategy & Identity, Creative Direction, Visual Design, Web Design, Digital Experience & Brand Applications
Collaboration: Contract Designer as part of the NDG design team
Applications
For B1Z, we developed a visual identity around the idea of making finance feel more connected, forward-thinking, and accessible. The challenge was to establish a new private equity fund with the credibility expected of the financial industry, while creating a distinctive presence designed to resonate across both U.S. and Latin American markets.
The identity became an exploration of connection, movement, and growth. Deep blue communicates trust, stability, and financial expertise, while vibrant yellow introduces energy, optimism, and innovation. Dotted world maps, interconnected lines, circular forms, data-inspired patterns, and geometric elements reinforce B1Z’s international reach and technology-driven approach, creating a system that feels structured and credible yet dynamic and progressive.
Designed from the outset as a bilingual brand, every key communication and application was developed in both English and Spanish, allowing the identity and messaging to remain consistent while connecting naturally with audiences across cultures and markets. From the website and digital experiences to social media, corporate communications, and brand applications, we created a cohesive ecosystem that balances the confidence of an established financial institution with the agility of a digital-first company—communicating trust, innovation, and opportunity across the Americas.
