ImplantPro
Implant dentistry company.
PROJECT DATE: 2018
INDUSTRY: Healthcare
CAPABILITIES: Brand & Identity Design
PROBLEM STATEMENT:
To design the new brand identity and its applications, such as a stationary system, calendars, and other marketing material.
OBJECTIVES:
Design a logo that is memorable, easy to read and iconic. I did this project while working in NDG and my core responsibilities were to design the brand identity along with it's applications.
RESULT:
The company specializes in dental implants, dental regenerative products and dental prosthetics. Therefore since the beginning of my creative process I knew that I wanted to graphically communicate this specialty through an icon. I designed a dental implant working with positive and negative space and simple, geometric shapes. I chose to work with light blue, since this color projects calmness and symbolizes loyalty, trust and integrity, key values that ImplantPro follows.