Omri Ayalon, M.D.

Dr. Ayalon is an orthopedic surgeon.  

PROJECT DATE: 2024

INDUSTRY: Health Care

CAPABILITIES: Brand & Identity Design | Brand Strategy | Brand Management | Web Design | Social Media

PROBLEM STATEMENT: 

To design the new brand identity and its applications for the new personal brand.

OBJECTIVES:

For this project, the objective was to develop the brand identity, brand strategy, communications strategy, website design, and additional brand applications for Dr. Omri Ayalon, a highly regarded orthopedic surgeon based in New York and affiliated with NYU Langone Health. The objective was to establish his personal brand, focusing on highlighting his expertise in hand and upper extremity surgery, as well as his leadership in orthoplastic reconstruction. The brand strategy emphasized professionalism, patient-centered care, and cutting-edge medical innovation. The brand identity and design elements were crafted to convey trust, expertise, and approachability, aligning with his commitment to both medical excellence and compassionate patient care. The project also included creating a cohesive online presence through a user-friendly and informative website that reflected Dr. Ayalon’s reputation in the medical community.

RESULT:

The project resulted in a strong and cohesive personal brand for Dr. Omri Ayalon that effectively communicated his expertise and leadership in orthopedic and hand surgery. The brand identity reinforced his professional reputation while making him more approachable and relatable to patients. The comprehensive communications strategy and website design created a seamless online presence, helping to increase patient engagement and trust.