Power & Grace, Sports- Med:

Sports Science and Athletic Performance Podcast.

PROJECT DATE: 2024

INDUSTRY: Entertainment

CAPABILITIES: Brand & Identity Design | Brand Strategy | Brand Management | Merchandise Design

PROBLEM STATEMENT: 

To design the new brand identity and its applications for the new podcast.

OBJECTIVES:

I created a comprehensive brand strategy and identity for Power & Grace Sports - Med, a Sports Science and Athletic Performance Podcast that communicates authority, innovation, and expertise. The brand connects with athletes, coaches, and sports enthusiasts by delivering cutting-edge insights, data-driven discussions, and practical advice on optimizing athletic performance. My goal was for the brand identity and its applications to embody a dynamic and motivating atmosphere, inspiring both casual listeners and high-performing athletes to unlock their full potential through science and sports.

RESULT:

The successful design of the brand identity for the Sports Science and Athletic Performance Podcast has created a cohesive and recognizable image, effectively positioning the podcast as a leader in its niche. The promotional merchandise, designed to reinforce the brand, has increased visibility and engagement with its target audience. The unified visual identity across all touchpoints, from podcast cover art to branded apparel, has enhanced brand recognition and helped foster a loyal community of listeners and supporters.