Terra Verde:

Terra Verde is a a state-of-the-art cannabis producer and retailer.

PROJECT DATE: 2023

INDUSTRY: Cannabis Brands

CAPABILITIES: Brand & Identity Design | Brand Strategy | Brand Management | Packaging Design

PROBLEM STATEMENT: 

To design the new brand identity and its applications for the new brand.

OBJECTIVES:

I worked with a state-of-the-art greenhouse cannabis cultivation facility located on the tribal lands of the Iipay Nation in Santa Ysabel to introduce a new name to the California cannabis market. The brand was positioned around premium quality, consistency, and affordability. My role involved not only developing the brand identity but also designing the packaging to reflect the brand’s values and resonate with the target market.

Additionally, I created a range of brand applications, including merchandise and corporate items, ensuring consistent and impactful visual communication across all touchpoints. From product packaging to promotional materials, my designs helped reinforce the brand’s commitment to excellence while standing out in a competitive market. This comprehensive approach contributed to a strong market entry, establishing the brand as a trusted name in the industry.

RESULT:

As a result, the project culminated in a highly successful market launch, establishing the brand as a trusted name in the cannabis industry. The well-executed branding strategy, combined with visually appealing packaging and consistent brand applications, helped the brand quickly gain recognition for its premium quality and affordability. The launch generated strong interest from both consumers and industry stakeholders, leading to increased market penetration and positive brand reception. This comprehensive approach not only differentiated the brand in a competitive market but also laid the foundation for long-term growth and customer loyalty.